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Define the term ‘multi-national company ‘.State any four features of it. |
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Answer» Multinational company: A huge industrial organization which extend its industrial and marketing operations through a network of branches in several countries. Following are the characteristics of a multinational company : i. They have huge financial resources; ii. They generally enter into foreign collaboration with Indian companies; iii. They possess advanced technology; iv. They are engaged in product innovation; v. The marketing strategies of global companies are far more effective than other companies. vi. They expand their market territory beyond the physical boundaries of their country |
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