1.

Define the term ‘multi-national company ‘.State any four features of it.

Answer»

Multinational company: A huge industrial organization which extend its industrial and marketing operations through a network of branches in several countries. 

Following are the characteristics of a multinational company : 

i. They have huge financial resources; 

ii. They generally enter into foreign collaboration with Indian companies; 

iii. They possess advanced technology; 

 iv. They are engaged in product innovation; 

 v. The marketing strategies of global companies are far more effective than other companies. 

vi. They expand their market territory beyond the physical boundaries of their country



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