Design: is defined as a process of developing purposeful and innovative solutions that are functional and aesthetic (desirable), viable (affordable) for the needs and affordability of its intended users/customers and can be produces (feasible). Design is also defined as a problem solving process and follows human-centered approach to ensure that the user remains the focus of the design process. Design is applied in the development of products, appliances, furniture, packaging, software including (mobile applications), spaces and environments. There are many different discipline within design including Industrial/product design, furniture designer, interior designer, ceramic designer, graphic designer, packaging designer, fashion & textile designer, exhibition/space designer, user interface designer and service designers.

Innovation: is defined as a process of translating an idea or invention into a product or service that creates value and for which customers will pay. For an innovation, an idea must be replicable at an economical cost and must satisfy a specific need. Innovation is also a process that involves multiple activities to uncover new ways to do things. New innovations can be realized with creativity. Creativity, the ability to generate novel and useful ideas, is the seed of innovation but unless it’s applied and scaled it’s still just an idea.