1. Profit maximization: profit can be maximized with proper utilization of organization's resources. The company should earn sufficient profit to meet its expenses, expansion & modification.

2. Wealth maximization: It means the maximization of the market value of shares. The market value of shares is related to three financial decision, viz., investment decision, a financial decision, & Dividend decision.

3. Proper estimation of total requirement: It is very important o know the financial requirement to start & run the business. Estimating of financial requirements is done after considering factors such as a scale of operation, technology, manpower requirements etc.

4. Obtaining funds at minimum cost: The required fund can be mobilized through many sources such as shares, debentures, Bank loan etc. The finance manager must decide about difference & the balance between owned finance & borrowed finance. He must obtain the funds at minimum cost.

5. Proper utilization of finance: Finance must invest in profitable projects and care should be taken to ensure that finance is not wasted due to investment in unprofitable projects, blocking of finance in inventories & long period of credit.

6. Maintaining proper cash flow: An organization must have proper cash flow to pay its day-to-day expenses such as purchase of raw material, payment of wages & salaries, rent, electricity bills etc. A healthy Cash flow improves organizational success.

7. Risk minimization: Financial management tries to minimize the risk through creation of reserves to meet unforeseen contingencies. A portion of profits are always kept aside as reserve in order to utilize it for future growth and development.

8. Proper co-ordination: Financial Management works in combination with other areas like production, marketing, personnel etc. thus proper co-ordination with other departments is an important objective of financial management to achieve the organizational goals.

9. Financial control: Finance management should always plan the source of procuring funds & also the applications of funds. Deviation between the planned & actual inflow & outflow of funds should be studied; analyzed & corrective actions should be taken immediately.

10. Creation of goodwill: Financial management should try to create goodwill for the organization. Financial Management ensures good corporate governance. It will help to create confidence in the minds of the stakeholders regarding the financial activities of the organization.