B2C commerce, as the name suggests, includes the customers on one side and business firms on another side. The exchange of products, services or information between an enterprise and customer is called the business to customer e- commerce. It denotes a financial transaction or online sale between a business and consumer, with the help of e-commerce.

The company can introduce new products on the market, also the expenditure on advertisement is comparatively lower. The customers are prone to making impulse purchases and typically make buying decisions independently. The customers can know about the merchandise products through the internet and select the same. It works 365 days, 24×7 and also provides information and own products like software film, music. And they can pay through e-banking, Debit Card, Credit Card or through any other means.

Companies are coming closer towards their customers because, by this method, the companies are giving them their needful. Companies tend to know about the needs of their customers through an online trading system.

Customers can, any time, call the call centres and ask for a resolution of their problems and can also register them.