1.

Describe the importance of communication.

Answer»

Importance of Communication in Business is mentioned below: 

• It can promote managerial efficiency and performance. 

• It provides a necessary basis for direction and leadership. 

• It is essential for decision-making and planning to achieve the goals. 

• It is helpful in planning and coordinating the activities of the business. 

• It plays a vital role in achieving maximum production with a minimum of cost. 

• It is the foundation for democratic management in the organisation. 

• It creates mutual trust and confidence between the management and the workers. Therefore, it is a basis of sound industrial relationships. 

• It improves the morale of workers as they can easily communicate their grievances, troubles, problems, etc. to the management. 

• It is a tool of effective control in the hands of management. 

• It creates a good image of the business in society.



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