1.

Describe the importance of Observation method in data collection. 

Answer»

The importance of Observation method in data collection are: 

  • It is possible to observe the natural behavior of the group because the observer is not stranger. 
  • It is possible to gather quantitatively more and quantitatively better information. 
  • It is possible to get better insights into the phenomena because the observer is an insider. 
  • It is possible to observe secrete behavior. 
  • It is possible to retain a high level of objectivity.
  • A non-participant observer is able to collect considerable information because of his open role as an observer and his eagerness to learn 
  • It is possible to record behavior as it occurs, without any distortions. This gives highly qualitative data. 
  • Observation is a flexible method of data collection 
  • It is independent of people’s willingness to report.


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