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Answer» The importance of Observation method in data collection are: - It is possible to observe the natural behavior of the group because the observer is not stranger.
- It is possible to gather quantitatively more and quantitatively better information.
- It is possible to get better insights into the phenomena because the observer is an insider.
- It is possible to observe secrete behavior.
- It is possible to retain a high level of objectivity.
- A non-participant observer is able to collect considerable information because of his open role as an observer and his eagerness to learn
- It is possible to record behavior as it occurs, without any distortions. This gives highly qualitative data.
- Observation is a flexible method of data collection
- It is independent of people’s willingness to report.
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