Radio has played an important means of communication in the field of advertising, information, broadcasting local, regional, public opinions, national and international news, sports, cricket etc.

• Radio is more powerful than the press because it gives immediate information throughout the world without loss of time. Radio broadcasting was started in India in the early 1920’s. 
• The first programme was broad casted in 1923 by radio club of Mumbai. The broadcasting service was setup in 1927.
• It was changed to all India Radio (AIR) in 1936. It also came to be known as “Akashvani” from 1957. 
• The All India radio has at present 213 Radio stations these includes 114 regional stations,

Advantages:

• Radio reaches both to the literate and illiterate as well as to people of all ages. 
• It creates awakening among the people about the worls. 
• It provides educated values. 
• The productions costs are lower. 
• Radio is the only mass media that people use while driving, cleaning, moving etc. ‘ Disadvantages: 
• Radio is brief, It cannot be very descriptive. 
• Its scope is limited. 
• It is one way commuication. 
• It is confined to the control of government.