1.

Describe the way for determining the unique selling point of a physical product.

Answer»

The unique selling point of a physical product can be determined by three ways:-

1. Appearance- Appearance of the product plays a very important role as it attracts the customers through the product’s color, layout, features, presentations etc. These are shown to different people and responses are gathered and analyzed by psychologists and sociologists to come to conclusions about the product. 

2. Quality- The quality of the product plays a key role for determining the USP of the product. Good quality product attracts more buyers which may prove to be profitable for the seller. 

3. Quantity- Right quantity of the product corresponding to the respective price allows the consumer to buy more of the product and hence the consumer will always prefer that respective commodity.



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