InterviewSolution
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InterviewSolution
| 1. |
Differentiate between licensing and franchising? |
| Answer» \tLicensingFranchisingThe licensor grants licence to a foreign company (licensee) to produce and sell goods under the licensor’s logo and trademarks for a fee.The franchiser grants a foreign firm (franchisee) the right to operate a business using a common brand name for an initial or a regular feeOperations are related to production and marketing of goods.Operations are related to the services business.Less stringent rules and regulationsStrict rules and regulations\t\xa0 | |