| S.No. | Marketing | Selling |
| 1. | Object – The objective is to earn profit by satisfying customers. | Here, the objective is to achieve maximum sale of the products or services. |
| 2. | Scope –The scope is much wider which includes selling also. | It has a limited scope, science it is a part of marketing. |
| 3. | Start – The very thought of production marks the start of marketing. | The beginning sale starts after production. |
| 4. | End- The end lies in customer satisfaction. | Its end lies when the sale is over. |