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Answer» Major differences between wholesalers and retailers are as follows: | Wholesalers | Retailers | | (1) They are connecting links between the manufacturers and the retailers. | (1) They are connecting links between the wholesalers and the customers | | (2) They purchase goods in large quantities from the manufacturers. | (2)They purchase goods in small quantities from the wholesales. | | (3) They deal in limited number of products. | (3) They deal in variety of products for meeting the varied needs of consumers. | | (4) They need more capital to start their business. | (4)They can start business with limited capital. | | (5)They display of goods and decoration of premises is not necessary for them. | (5) They lay more emphasis on window display and proper decoration of business premises in order to attract the customer. | | (6) Their business operation extend to different cities and palaces . | (6) They usually localise at a particular place ,area or city. | | (7) They do not directly deal with the customers. | (7) They have a direct link with the customers. | | (8) They do not extend free home delivery and after sales service . | (8) They provide free home delivery and after sales services to the consumers. |
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