1.

Differentiate between traditional concept of marketing and modem concept of marketing.

Answer»
Basis of DifferenceTraditional MarketingModern Marketing
ComplexityTraditional market is not complex.Modern marketing is a complex thing
Distribution ChannelsLess distribution channels.More and more distribution channels of marketing are coming up.
Movement of the PurchaserConsumers have to visit the market place for purchasing the products.Consumers don’t need to visit the supermarkets. They can place orders over the internet and have the goods delivered to their homes.
MiddlemenTraditional marketing depends on the services of middlemen.Modem marketing does not depend on the services of the middlemen.


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