Discuss briefly the following techniques of sales promotion, with suit

1.	Discuss briefly the following techniques of sales promotion, with suitable examples: a) Rebate b) Discount c) Refund d) Contest e) Lucky Draw
Answer» 1. Rebate: It is a technique of sales promotion in which products are offered at special prices in order to clear excess stock. Example: Pre-GST sale offer of ₹ 4000 off on Air Conditioner. 2. Discount: It is a technique of sales promotion in which products are offered at a price which is less than list price. Example: Levi’s offer a discount of 40% on jeans. 3. Refund: It is a technique of sales promotion in which part of price paid by customer is refunded with some proof of purchase. Example: On return of wrapper of 5sstar, get refund of 2. 4. Contest: It is a technique of sales promotion in which customer participate in competitive events. Example: Bournvita Quiz contest. 5. Lucky Draw: It refers to taking out a draw on purchase of product and giving Gift . Example: Lucky draw coupon for free holiday.

Discuss briefly the following techniques of sales promotion, with suitable examples: a) Rebate b) Discount c) Refund d) Contest e) Lucky Draw

Answer»

1. Rebate: It is a technique of sales promotion in which products are offered at special prices in order to clear excess stock.

Example: Pre-GST sale offer of ₹ 4000 off on Air Conditioner.

2. Discount: It is a technique of sales promotion in which products are offered at a price which is less than list price.

Example: Levi’s offer a discount of 40% on jeans.

3. Refund: It is a technique of sales promotion in which part of price paid by customer is refunded with some proof of purchase.

Example: On return of wrapper of 5sstar, get refund of 2.

4. Contest: It is a technique of sales promotion in which customer participate in competitive events.

Example: Bournvita Quiz contest.

5. Lucky Draw: It refers to taking out a draw on purchase of product and giving Gift .

Example: Lucky draw coupon for free holiday.