Discuss how Product can be categorized on the basis of tangibility and

1.	Discuss how Product can be categorized on the basis of tangibility and durability.
Answer» I. On the basis of Tangibility: (a) Tangible goods: They have a physical form and can be touched and seen. (b) Intangible goods: Intangible goods refer to services provided to the individual consumers or to the organizational buyers II. On the basis of Durability: (a) Durable goods: Durable goods are products which are used for a long period i.e., for months or years together like mobile handsets, pressure cookers etc. (b) Non-durable goods: Nondurable goods are products that are normally consumed in one go or last for a few uses.

Discuss how Product can be categorized on the basis of tangibility and durability.

Answer»

I. On the basis of Tangibility:

(a) Tangible goods: They have a physical form and can be touched and seen.

(b) Intangible goods: Intangible goods refer to services provided to the individual consumers or to the organizational buyers

II. On the basis of Durability:

(a) Durable goods: Durable goods are products which are used for a long period i.e., for months or years together like mobile handsets, pressure cookers etc.

(b) Non-durable goods: Nondurable goods are products that are normally consumed in one go or last for a few uses.

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