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Increase Brand Awareness

Perhaps your brand isn’t a household name and you’d like more prospective customers to know who you are. Social media can help you get there. Here are some ways to jumpstart your brand’s presencListen to this article:

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Scroll to the end of the article for links to important resources mentioned in this episode.

Establish fully fleshed-out profiles on the major social NETWORKS. CREATE company profiles on the big four social channels: LinkedIn, Facebook, Google+ and Twitter. Make sure your company logo and bio are consistent across all of your social sites.

Decide which social network you’ll spend the most time on. Depending on your market segmentation and customer research, it MIGHT make sense to spend more time on one network and less on others. For example, LinkedIn is consistently the best social outlet for B2B lead generation, and Google+ tends to attract professionals in the technology space.

Consider advertising. When you first sign onto a social network, you don’t have any connections because no one knows you’re there. One way to make yourself known is through advertising. Each social network has intriguing ad options (like media-rich Twitter cards and Facebook sponsored posts) that help you target the prospects who will most likely click through and get to know you.

twitter card example

Media-rich Twitter cards can help increase your brand awareness and reach.

Create a content schedule. Consistency is key in social media. Before you start posting, create a content schedule that allows you to develop your brand story one social post at a time. Give content creators access to the calendar so they know what to contribute and when.

Make connections with others. Depending on the network, start FOLLOWING others in your industry who have important and insightful things to say.

Obviously, you won’t follow competitors, but think laterally. Bloggers, thought leaders, academics and companies in related industries might be putting out great content, and be open to socially engaging with you. And that comes with the bonus of a bigger presence for your company.

Track important key performance indicators (KPIs). Only by tracking certain metrics can you know if your social efforts are paying off. Decide which metrics you’ll evaluate on a regular basis, ranging from the number of likes and shares of your material, to more telling metrics like web traffic, social media conversion rates and reach. Make sure you have the right social media management tool on hand to walk you through your stats.e through social media: