1.

Discuss prototype.

Answer»

When the ad agency receives its brief, it begins to work on the concept of an ad/ ad campaign. Depending upon the reach of the product and resources of the manufacturer, the range of the campaign varies from regional, national and also it varies in terms of the media used. So once the scale is decided upon, the agency begins to make prototypes of ads in various forms such as the newspaper ad, billboard ad, ad on the Net, TV commercial etc.



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