1.

Discuss the benefits of cooperative advertising.

Answer»

Benefits of cooperative advertisements:- 

  • Financial- One of the primary advantages of cooperative advertising is the ability to lower the advertising costs by sharing them with other companies.
  • Exposure- Cooperative Advertising provides exposure in two ways. First, you can invest your money in more advertising outlets. Secondly, if you team up with large manufacturers in a cooperative ad plan, then you will benefit from that company’s marketing strength.
  • Methods- Large companies, such as prominent manufacturers, spend time and money on researching more effective ways to advertise their products. 
  • Growth- Partnering with companies in new cities will give you chance to grow your company and to save money on advertising. 
  • Disguised Advertising- Cooperative advertising helps the small companies to promote themselves in the name of the bigger companies.


Discussion

No Comment Found

Related InterviewSolutions