Discuss the role of intermediaries in the distribution of consumer non

1.	Discuss the role of intermediaries in the distribution of consumer non-durable products.
Answer» Channels of distribution of intermediaries smoothen the flow of goods by creating possession, place and time utility. The important functions performed by the are : `(i)` Sorting It refers to the process of sorting the product into homogeneous groups on the basis of size, quality, features and price. `(ii)` Accumulation It refers to the process of accumulation of goods into larger homogeneous stocks. This helps to maintain a continuous flow of supply. `(iii)` Allocation It involves breaking homogeneous stocks into smaller, marketable lots. This helps in making sales easily according to different requirements of different buyers. `(iv)` Assorting It refers to the process of combining various goods of the same line of product, for sale to customers such as a cricket kit containing a bat, a ball, gloves, wickets, stumps, helmet and leg guards.

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