Discuss the role of mass-media in socialization.

1.	Discuss the role of mass-media in socialization.
Answer» The Mass Media: The print and audio-visual means of communication have a great role to play in child’s socialization. Newspaper, magazine, text books, television etc., play a lucid role in transmitting culture from one generation to the other. The state may also use them deliberately to educate the mass. They may be used purposively to change the value system. In tradition and simple societies the agencies of socialization are limited and harmonious in influencing the personality of the individual. In complex societies, however, they are many and diverse agencies, at time working at cross purposes.

Answer»

The Mass Media: The print and audio-visual means of communication have a great role to play in child’s socialization. Newspaper, magazine, text books, television etc., play a lucid role in transmitting culture from one generation to the other. The state may also use them deliberately to educate the mass. They may be used purposively to change the value system.

In tradition and simple societies the agencies of socialization are limited and harmonious in influencing the personality of the individual. In complex societies, however, they are many and diverse agencies, at time working at cross purposes.

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