1.

Discuss the Sales oriented stage and Product oriented stage of marketing.

Answer»

In the product oriented stage the motto is “Make all you can”. 

1. Demand exceeds available supply. 

2. All that is made can be sold. 

3. Focus is on engineering and generating output, not the customer. 

In the sales oriented stage the motto was “Sell all you make”. 

1. Supply frequently exceeds demand. 

2. Focus is on promotion and pricing; objective is to sell the entire inventory.



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