1.

Distinguish between advertising and personal selling.

Answer»

Difference between Advertising and Personal Selling :

BasisAdvertisingPersonal Selling
(i) FormThis is impersonal.This is personal.
(ii) MessageThe similar message is given to all the customers.There is no uniformity in the message. It can be changed according to the behavior of customer.
(iii) TimeIt takes a little time in conveying the message to the customers.It takes more time in conveying the message to the customers.
(iv) FeedbackIt does not receive the customers reactions.It receives the customers reactions immediately.


Discussion

No Comment Found

Related InterviewSolutions