| Basis of Difference | Convenience Product | Shopping Product |
| Demand | Convenience products have a continuous and frequent demand. | Shopping products have a relatively less frequent demand. |
| Nature of Products | Essential commodities come under the category of convenience goods. | Generally, such goods are durable in nature |
| Unit of Purchase and Price | These products are available in small units and have low unit price. Thereby, such products have low profit margin. | These products usually come in bigger units and have high unit prices. Thereby, the profit margin is also high. |
| Nature of Purchase | Such products are brought impulsively without devoting much time and effort. | Such products are not brought impulsively and the consumer devotes considerable time and effort to compare the price, quality, etc. of the product. |
| Example | Ice-creams, medicines, newspaper, stationary items. | Jewellery, furniture, clothes, etc. |
