Related InterviewSolutions

• Distinguish between advertising and personal selling.
• List five shopping products purchased by you or your family during the last few months.
• Expenditure on advertising is a social waste’ Do you agree? Discuss
• What does this statement show “Trade of value between two parties”? a. Competition b. Transactionc. Exchange d. Need 
• New product development starts with which one of the following steps of new product development? a. Idea screening b. Idea generation c. Test marketing d. Concept testing 
• The mental act, condition or habit of placing trust or condence in another shows which of the following options? a. Motive b. Belief c. Behavior d. Attitude
• Which one of the following is NOT the stage that customers go through in the process of adopting a new product? a. Awareness b. Interest c. Evaluation d. Culture
• Explain the factors determining choice of channels of distribution.
• What are the factors affecting the determination of the price of a product or service? Explain.
• What do you mean by ‘channels of distribution’? What functions do they play in the distribution of goods and services? Explain.