1.

Distinguish between individual's demand and market demand. Name the factors affecting demand for a good by an individual.

Answer»

SOLUTION :Individual demand refers to the quantity of a commodity that a consumer is willing and able to buy, at different possible prices during a specific period of time.On the other hand, Market Demand refers to the quantity of a commodity that all consumers are willing and able to buy, at each possible PRICE during a specific period of time.
Market demand is horizontal SUMMATION of all the individual demands.
Factors affecting demand for a good by an individual are :-
(i) Price of related goods.
(ii) Income of the consumer.
(iii) Tastes and Preferences.
(iv) Own price of the commodity.


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