1.

Distinguish between Multiple shops and Departmental stores on the basis of :- (a) Location (b) Range of products (c) Services offeredOR Discuss any two advantages of retailing through departmental stores.

Answer»
BASIS OF DIFFERENCEDEPARTMENTAL STORESMULTIPLE STORES
LocationCentrally Located to attract large number of customers.Established at number of places
Range of ProductsDifferent types of products are sold under one roof.Specific Range of products are sold.
Services offeredDepartmental stores lay great emphasis on providing maximum service to their customersMultiple stores provide very limited service confined to guarantees and repairs if the sold out turn out to be defective.

OR 

Advantages of retailing through departmental stores:- 

(i) Attract large number of customers: These stores are usually located at central places, they attract a large number of customers during the best part of the day. 

(ii) Economy of large- scale operations: As these stores are organised at a very large scale, the benefits of large scale operations, particularly, in respect of purchase of goods are available to them. 


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