1.

Distinguish between Sales Promotion and Advertising.

Answer»
Sales PromotionAdvertising
1. Sales promotion is all marketing activities which stimulate consumer buying and dealer effectiveness.1. Advertising is any paid form of impersonal presentation and promotion of a product, service or idea by an identified sponsor.
2. The aim of sales promotion is to increase immediate sales.2. The aim of advertising is to build image of producer and his product.



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