| General Stores | Speciality Stores |
| (1) Meaning | It is a shop which deals in wide variety of goods. | It is a shop which deals in specialised products of goods. |
| (2) Location | It is located in the residential areas of the city. | It is located in busy shopping centers of the city. |
| (3) Prices | Prices of goods are generally low. | Prices of goods are generally high. |
| (4) Sales | Goods are sold on cash basis as well as on credit basis. | Goods are sold on cash basis only. |
| (5) Variety of Products | Customers have limited choice of goods. | Customers have maximum choice in one line of goods. |
| (6) Types of Goods | Goods sold as per customers day to day need. | Specialised goods are sold to customers. |
| (7) Advertisement | Do not spend much expenses on advertisement. | Spend more expenses on advertisement due to specialisation. |