| Itinerant Retailers | Non-Itinerant Retailers/ Fixed Shop Retailers |
| (1) Meaning | Itinerant retailers are those retailers who do not have a fixed places for their business. | Fixed shop retailers are those retailers who have a fixed place for their business. |
| (2) Capital | It requires limited capital. | It requires higher capital investment. |
| (3) Stock of Goods | They keep limited stock of goods. | They keep large stock of goods. |
| (4) Quality of Goods | They sell low quality goods. | They sell quality goods. |
| (5) Variety of Goods | They do not offer variety of goods to customers. | They offer variety of goods to customers. |
| (6) Prices | Prices of goods is lower due to absence of fixed cost. | Prices of goods is higher than itinerant retailers. |
| (7) Credit Facility | Credit facility is not given to customers. | Credit facility is given only to regular customers. |
| (8) Choice of Goods | Customers have no scope for choice of goods. | Customers have more scope for choice of goods. |
| (9) Door to Door Service | They offer door to door service to their customers. | They do not offer door to door services to their customers. |
| (10) After Sales Service | They do not provide after sales service to customers. | They provide after sales service to customers. |
| (11) Types of Goods | It deals in goods of daily need and more perishable nature. | It deals in all types of goods as per the needs of the customers. |
