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Do I Need An Editorial Calendar? |
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Answer» Some businesses swear by them, other not so much. How important an EDITORIAL calendar is depends on your individual strategy. However, even if you don’t MAINTAIN a full-blown, detailed editorial calendar, you should at least plan out your content a month in advance, NOTING any holidays or promotion dates you WANT to mark with special content. Some businesses swear by them, other not so much. How important an editorial calendar is depends on your individual strategy. However, even if you don’t maintain a full-blown, detailed editorial calendar, you should at least plan out your content a month in advance, noting any holidays or promotion dates you want to mark with special content. |
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