1.

Enumerate any five limitations of Television Advertising.

Answer»

Limitations of Television Advertising: 

1. Television advertising is very costly and only well-established firms can afford it. 

2. Television advertisements have a very short life and back reference is not possible thus they do not express much about the product. 

3. It is not flexible as the immediate changes in advertisement are not possible. 

4. It involves complicated procedure. Producing the TV advertisement involves hiring advertising agency, video editors, actors and script writers. 

5. Television commercials have to abide by the broadcast code strictly



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