Importance of Directing:

(i) Integrated group activity: The organisational goals can be achieved only when individual efforts are integrated. Directing integrates employee's efforts in such a way that every individual effort contributes to the organisational performance.

(ii) Initiates action: Direction sets an organisation into motion. Through directing, other managerial functions are initiated and activated. Directing helps the management to supervise, communicate, lead and motivate people at work to function in the desired way for achieving organisational goals.

(iii) Directing attempts to get maximum out of the individuals: Every employee has the potential and capacity, which needs to be harnessed by the superiors, By using elements of direction, i.e., Supervision, Motivation, Leadership and Communication, the efficiency of employees can be raised through willing co-operation.

(iv) Brings stability and balance in the organisation: Directing fosters co-operation and commitment among the people and helps to achieve stability and balance among various groups, activities and the departments.