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InterviewSolution
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Explain all the business concepts of marketing. |
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Answer» Various concepts of marketing management: `a)`Production concept:Firm can sell its products by producing inexpensive products. `b)`Product concept:It concentrates on production of quality product. `c)`Selling concept:This concept insists on selling what is produced. `d)`Marketing concept:This concept is consumer-oriented and insists on designing product according to needs of customer and selling by keeping in mind consumer satisfaction. `e)`Societal marketing concept:This concept intends to include social goal with need satisfaction. |
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