The power of BIG Data can be exploited in VARIOUS domains and at various levels. You can utilize it to have an overall view of the customer, Fraud Detection and prevention, INTELLIGENT Security, Personalized Recommendations, Operational Efficiency, Customized offerings, etc.

Let's consider the use case of the customer view. A business can build a dashboard that can show the overall view of the customer such as all the demographic details of the customer, customer habits, browsing patterns, interests, probability of PURCHASING a particular item, liking a product, recommending it to someone else etc.

For example, a washing machine sales company may have a Big Data system that can have such a dashboard. The company may collect all the data of the probable customers from all the possible sources. These may be internal sources or external sources such as social media channels. The company can collect the interaction with these channels of the probable customers and can decide whether the customer will buy a product or not.

The dashboard can be made capable enough to give all these details about the customer and can also predict the likelihood of purchasing a product or losing the customer to its competitor.

Thus Big Data assist the companies to identify POTENTIAL customers and offer them the personalized offerings based on their preferences, social media chats, browsing patterns etc.