The following are the qualities of a good salesman: 

(i) Knowledge : Salesman should have adequate knowledge of his company, its product, rival products, consumer behavior etc. He should have knowledge about the price at which the competitor is offering goods or services. 

(ii) Sociable : A good salesman always mixes up with people without any restraint. He should have the quality of adjusting with the customers of different nature. He should be a convincing, conversationalist and should be able to present his proposition pleasantly. 

(iii) Physical Attributes : A successful salesman must have sound health and pleasing personality. He should have capacity for hard work, a good stamina and sufficient tolerance. He should be mentally fit to understand what prospect says on one hand and on the other to make prospect understand what he says. 

(iv) Initiative : Initiative is needed in prospecting, approaching and convincing the buyers even without prior direction. An effective salesman also needs to have presence of mind and good common sense.

(v) Personality : A good salesman should always has neat and clean appearance and he should ‘ be dressed up in accordance to the particular working conditions. Personality is a composite of various features of a person – habits, appearance, way of dressing, posture, voice etc. He should not be casual.