British manufacturers created new markets and consumers for their products in the following ways. 

(a) Advertisements made products appear desirable and necessary. They tried to shape the minds of people and create new needs. They tried to persuade the customers and buyers by using such advertisements as would appeal Indians. 

(b) The labels were needed to make the place of manufacture and the name of the company familiar to the buyer. When buyers saw MADE IN MANCHESTER written in bold on the label, they were expected to feel confident about buying the cloth. 

(c) Images of Indian gods gave divine approval to the goods being sold. Images of Krishna and Saraswati were intended to make the manufacture from a foreign land appear somewhat familiar to the Indian people.

(d) Historical figures were used to create respect for the product and spread the message that the goods produced or used under such personalities can never be questioned for their quality. 

(e) Printing calendars to popularize their products unlike newspapers and magazines. Calendars were used even by people who could not read. They were hung in the tea shops and in poor people’s homes, just as much as in offices and in middle class houses.