Two types of consumer products are : 

Convenience Products : Convenience products are bought by the consumers most frequently. They are bought immediately and without great comparison between other options. Convenience products are typically low-priced, not-differentiated among other products and placed in locations where consumers can easily purchase them. The products are widely distributed, require mass promotion and are placed in convenient locations. Sugar, laundry detergent, pencils, pens and papers are examples all of convenience products. 

Shopping Products : Shopping products are bought less frequently by consumers. Consumers usually compare features of shopping products such as quality, price and style between other products. Therefore, shopping products are more carefully compared against other products and consumers spend considerably more time in comparison, as opposed to convenience products. Shopping products require personal selling and advertising. Airline tickets, furniture, electronics, clothing and phones are all examples of shopping products.