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Explain briefly any four services of retailers to consumers. |
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Answer» Services of retailers towards customer are: 1. Regular availability of products: The most important service of a retailer to consumer is to maintain regular availability of various products produced by different manufacturers. 2. New products information: By arranging for effective display of products and through their personal selling efforts, retailers provide important information about the arrival, special features, etc. of new products to the customers. 3. Convenience in buying: Retailers generally buy goods in large quantities and sell these in small quantities, according to the requirements of their customers. 4. Wide selection: Retailers generally keep stock of a variety of products of different manufacturers. This enables the consumers to make their choice out of a wide selection of goods. |
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