1.

Explain briefly the benefits offered by advertisement to manufacturers.

Answer»
  • Facing competition : 

Advertisement is an important means for facing competition. By creating brand loyalty, telling unique and new uses of product, sales promotion, etc. 

  •  Support to Salesman : 

Advertisement simplifies the work of salesmen as the customers are already familiar with the product and its uses. 

  • Retailers Interest : 

The increased goodwill and image of the firms giving effective and continuous advertisement of product, provides a sense of security and honour to the middlemen and salesmen because of which they are always ready to provide their services to such enterprises. 

  •  Higher sales volume : 

Advertisement helps to increase demand, expand markets and enhance sales of existing products.


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