Business environment has the following features: 

1. Totality of external forces: Business environment’s the sum total of all things external to business firms and, as such, is aggregative in nature. 

2. Specific and general forces: Business environment includes both specific and general forces. Specific forces such as investors, customers, etc, affect individual enterprises directly and immediately in their day-to-day working. General forces such as social, political conditions have impact on all business enterprises and thus may affect an individual firm only indirectly. 

3. Inter-relatedness: Different elements of business environment are closely interrelated. One element of the environment affects the other. For example, new health aware products such as diet coke, fatfree cooking oil, etc changed people’s lifestyles. 

4. Dynamic nature: Business environment is dynamic. It keeps on changing whether in terms of technological improvement, shifts in consumer preferences, etc. 

5. Uncertainty: Business environment is largely uncertain because it is difficult to predict future happenings. 

6. Complexity: Since business environment consists of numerous interrelated and dynamic forces which arise from different sources, it is relatively easier to understand in parts but difficult to grasp in its totality. 

7. Relativity: Business environment is a relative concept. It differs from country to country and even from region to region.