InterviewSolution
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InterviewSolution
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Explain briefly the merits of advertisement as a tool of promotion. |
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Answer» Economy : Advertising is very economical mode of communication if large number of people are to be targeted. Mass reach : Advertising is a medium through which a large number of people can be reached over a vast-geographical area. Enhancing customer satisfaction and confidence : Advertising creates confidence among prospective buyers as they feel more comfortable and assured about the product’s quality and hence feel more satisfied to buy it. Information : Advertisement is a means of communication which provides information to consumers about the available goods which can satisfy their needs. Convenience : Advertising creates good image of the brand in the mind of people which is very important for increasing sales. Since the consumer has the necessary information about the brand of the product, he does not waste his time is choosing and comparing the product with similar products of other competitors. |
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