Every businessman does his business to receive profit only. If the business is earning a profit, then only he can properly grow and utilize the available resources and protect himself from the upcoming future uncertainties. No business can run on its own, even in the state of momentum, it requires money and the inflow of money depends upon the profit earned by the business. 

From an economic point of view, a businessman has three objectives:

1. Profit Earning 

2. Innovation 

3. Creation of Customers

1. Profit Earning: 

Every businessman, whether small or big, strives to achieve this objective. He invests capital, bears the risks and endeavours to operate the business successfully in order to: 

• fulfil their physical needs. 
• protect themselves against future risks and uncertainties. 
• The growth of a business depends upon the profit it earns. 
• For the growth and expansion of the business.
• For optimum utilization of Resources.

 2. Innovation: 

Innovation refers to doing work with a totally new method or with a totally new idea. Innovation can be done in 2 ways in a business. By innovation in goods and services, or by innovation in supply. In the modern era, no business can be run without innovation. A good businessman should innovate according to the changing trends and fashion, according to the needs of the customers and changing the environment to satisfy their customer needs. 

3. Creation of Customers: 

Production in business is easy, but in the present competitive era, maintaining the utility of products and services is very difficult. If the products and services are good, only then the customer would be attached to them and then only the business would grow. 

According to Peter. F. Druker 

“Business has only one definition, i.e. to satisfy the customers.”