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InterviewSolution
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Explain ‘Exchange Scheme’ and ‘Coupons’ as tools of “Sales Promotion”. |
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Answer» Exchange Scheme: It refers to offering exchange of old product for a new product at a price less than the original price of the new product. This is useful for drawing attention to product improvement. ‘Bring your old mixer-cum-juicer and exchange it for a new one just by paying ` 500’ or ‘Exchange your old car with a new car’ are various popular examples of exchangescheme. Coupons: Sometimes, coupons are issued by manufacturers either in the packet of a product or through an advertisement printed in the newspaper or magazine or through mail. These coupons can be presented to the retailer while buying the product. The holder of the coupon gets the product at a discount. For example, you might have come across coupons like, ‘show this and get ` 15 off on purchase of 5 kg. pack of Atta of a particular brand’. The reduced price under this scheme attracts the attention of the prospective customers towards new or improved products. |
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