ong>Answer :marketing planning would be to ensure that the marketing mix for the product matches changing customer NEEDS, as well as seeking opportunities to use the companies’ strengths to market other products in new markets (Jobber, 2004).

marketing planning would be to ensure that the marketing mix for the product matches changing customer needs, as well as seeking opportunities to use the companies’ strengths to market other products in new markets (Jobber, 2004).The purpose of this report is to explore WHETHER the marketing planning is just a waste of time and very uncertainty work. It is discussed with some current issues to explain the important of the marketing planning, the STRATEGIC planning process and planning maybe is either forecasting some potential factors or maybe is unpredictable factors, such as erewhile tsunami in south Asia lead to many unpredictable factors for the local and global market.

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