1.

Explain Marketing Concept?

Answer»

Focuses on needs/wants of TARGET markets & delivering value better than COMPETITORS. The MARKETING concept BELIEVES in the pull STRATEGY and says that you need to make your brand so strong that customers themselves prefer your brand over every other competitor. This can be achieved through marketing.

Focuses on needs/wants of target markets & delivering value better than competitors. The marketing concept believes in the pull strategy and says that you need to make your brand so strong that customers themselves prefer your brand over every other competitor. This can be achieved through marketing.



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