1.

Explain newspaper advertising.

Answer»

Newspapers reach almost every place and are read by all kinds of people. Therefore, newspapers can be used as a medium of advertisement with great advantage. While selecting a newspaper for this purpose, an advertiser has to take into consideration the strength of circulation, the class of readers its serves, the geographical cover, etc. 

Newspaper advertisement are of two types : 

1. Classified advertisement 

2. Non-classified advertisement.


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