1.

Explain Product Concept?

Answer»

Consumers FAVOR products that offer the most QUALITY, performance, or innovative features. The product CONCEPT believes in the consumer and it says the consumers are more likely to be loyal if they have more options of products or they get more BENEFITS from the product of the company.

Consumers favor products that offer the most quality, performance, or innovative features. The product concept believes in the consumer and it says the consumers are more likely to be loyal if they have more options of products or they get more benefits from the product of the company.



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