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InterviewSolution
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Explain ‘Sales-Oriented Stage’ and ‘Marketing-Oriented Stage’ of Marketing. |
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Answer» Sales Oriented Stage: In this stage, the focus shifted from production to selling. ‘How to Sell’ became a problem and the new motto was ‘get rid of what you have’. Products cannot be sold without an effective sales force. It required emphasis on increasing the sales even at the cost of consumer satisfaction. Thus, the salesoriented stage was characterised by hard selling. The sales concept paid little attention to whether the product was actually needed or not. Marketing-oriented Stage: A company philosophy focused on discovering and meeting the needs and desires of its customers through its product mix. Consumer awareness forced the producers to promote marketing. The aim of marketing should be to know and understand the customer so well that the product or service fits him or her and thus sells itself. In this stage the key questions became: What do customers want? How can we develop it? How can we keep our customers satisfied? |
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