1. Know your product: The executive must know what products/service you are offering. In other words, be an information expert. It is okay to say ‘I don't know’, but it should always be followed up by "but let me find out" or possibly "but my friend knows!" Whatever the situation may be, make sure that you don't leave your customer with an unanswered question. 

2. Body Language/Communication: Most of the communication is done through executive’s body language. If he/she has a negative body language when he/she interact with others it can show his/her lack of care. Two of the most important aspects of positive body language are smile and eye contact. Make sure to look in the eyes of customers. It shows that he/she is listening to them. And then of course, smiling makes the conversion more positive. 

3. Anticipate Guest Needs: Nothing surprises a customer more than an employee going the extra mile to help them. Always look for ways to serve any customer in more ways than they expect. In doing so it helps them to know that the executive care and it will leave them with the "Feel Good Factor" that they were searching for.