1.

Explain ‘strategy’ as a type of plan? 

Answer»

 Strategy: 

i. Strategy is a comprehensive plan for accomplishing organizational objectives. 

ii. This comprehensive plan will include three dimensions: 

(a) Determining long-term objectives, 

(b) Adopting a particular course of action, and 

(c) Allocation resources necessary to achieve the objectives 

iii. Whenever a strategy is formulated, the business environment needs to be taken into consideration. The changes in the economics, political, social, legal and technological environment will affect an organizations strategy. 



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