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InterviewSolution
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Explain the concept of Marketing Management. |
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Answer» Marketing management is an important functional area of business. Marketing management is the process of planning, organising, directing and controlling the activities related to marketing of goods and service to satisfy the customer’s need and achieve organisational goals. According to Prof. Johnson : “Marketing management is that area of business activities which includes the formation and execution of plans for all steps of entire selling campaign.” Therefore, Marketing management is that functional area of business which generates revenue through producing and selling goods and services for consumer satisfaction. |
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